UX/UI design trends that increase conversions

The UX/UI design trends are revolutionizing the way brands interact with users. Good design not only looks appealing but also drives conversions by enhancing the user experience. In 2025, the focus on human behaviour, simplicity, and personalization will mark the difference between a website that converts and one that does not. Below, we present the main trends that are delivering real results.

1. Smart microinteractions

Microinteractions are small animations or effects that guide the user throughout their experience. They are subtle yet powerful. They help provide feedback, indicate loading states, or confirm actions. In 2025, these microinteractions are expected to become even more personalized, responding in real time to user behaviour.

For example, a cart icon that vibrates when a product is added, or an animation that shows the progress of a form, enhances clarity and keeps the user engaged. This trend improves retention and builds trust, both essential for conversion.

2. Minimalist design focused on content

Less is more. Minimalist design remains one of the most effective UX/UI design trends. By removing unnecessary elements, content takes centre stage, distractions are reduced, and site performance improves.

A clean interface with a clear visual hierarchy allows the user to focus on what matters: the message and the action they need to take. Calls to action stand out more, and conversion rates increase.

3. Dark mode and visual personalization

Dark mode is not only aesthetically pleasing, but it also improves the experience in low-light environments and reduces eye strain. Many modern interfaces already allow users to switch between light and dark modes, improving accessibility and adapting to their preferences.

This personalized approach creates a sense of control and comfort—factors that influence purchasing decisions or the time spent on a website.

4. Smooth navigation with dynamic menus

Navigation is the backbone of any digital experience. Current UX/UI design trends prioritize smoothness through floating menus, sticky bars, and contextual navigation. These elements allow users to browse without losing access to key functions.

For example, menus that adapt depending on the section the visitor is viewing improve usability and reduce friction. Simple navigation translates into more time on site and higher chances of conversion.

5. Subtle animations and scroll storytelling

The use of subtle animations and techniques such as scroll storytelling creates an immersive experience. As users scroll, the content unfolds progressively, building an engaging visual narrative.

This trend improves message comprehension and maintains attention. When content is presented sequentially and visually stimulating, click-through and conversion rates tend to rise.

6. Smart and adaptive forms

One of the biggest drop-off points on a website is long or poorly designed forms. In 2025, UX-centric forms will be shorter, dynamic, and tailored to each type of user. Step-by-step forms, conditional fields, and autofill will be used to reduce friction.

Additionally, incorporating visual elements such as progress bars, real-time validation, and motivational messages significantly increases form completion rates and, therefore, conversions.

7. Typography and colours with purpose

Typography and colour schemes are no longer just aesthetic choices. The new UX/UI design trends use these elements as persuasion tools. Readable typefaces with clear hierarchy and colours that evoke emotions or highlight key actions are essential to guide the user.

Proper contrast improves accessibility and highlights important buttons or links, directing the user towards conversion.

8. Inclusion and accessibility as priorities

An accessible website is an effective website. Modern UX/UI design incorporates best practices for accessibility: keyboard navigation, screen reader labels, captions, sufficient contrast, among others. This not only broadens reach but also conveys social responsibility and professionalism.

Brands that commit to digital inclusion usually build greater trust, directly influencing user decisions.